Stripes is a fictional start-up clothing brand in need of a logotype and website design. The brand sells unique fashion for men and women. The unique approach the brand has, is that they only sell clothes with stripes on. It is a modern and simple company with a goal to inspire the audience to create interest in the everyday outfit.
Skills used in this project:
My role in this project is to promote the start-up brand by creating their graphic identity and website design. I’ve designed two versions of a logotype. The primary one is a horizontal logotype consisting the brand name and some stripes. The secondary one is like an icon that will work in smaller places. There is also a white version of the logotype included, as well as a monogram version. For the website design, I’ve created wireframes to show my idea of the layout. The layout is simple, but with a unique approach with dynamic shapes and interesting colours. The information architecture, involving structure, labelling and navigation are adapted to fit the purpose of the website; manage to easy explore, choose and buy clothes.